Gerdau

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Gerdau is a leading producer of long steel in the Americas, and one of the world's largest suppliers of special steel. It operates in 10 countries and employ 30,000 individuals. Gerdau is a publicly-traded company listed on the New York (NYSE), São Paulo (B3), and Madrid (Latibex) stock exchanges.[1]


History

File:Lewwfoto0001 01.JPG
Residence and company Estate Society João Gerdau, 1885

Gerdau was founded by Johannes Heinrich Kaspar Gerdau, also known as João Gerdau,[2] a German migrant who left the port of Hamburg for Rio Grande do Sul, in Brazil, in 1869 in search of new business opportunities. He arrived at the port of Rio Grande, Rio Grande do Sul and, at only 20 years of age, established himself in Colônia de Santo Ângelo (now the town of Agudo), where he invested in trade, transport and the subdivision of land. He moved to the town of Cachoeira do Sul in 1884, where he founded an important General Store. Always seeking new opportunities, João Gerdau moved again, this time to Porto Alegre,[2] with his wife Alvine Gerdau and his three children, Hugo, Walter and Bertha. There he went into industry, buying the Pontas de Paris Nail Factory in 1901 marking the entry into steel industry.

Curt Johannpeter's entry into the Gerdau family marked the beginning of a new direction for the company. Born in Germany in 1899, Curt Johannpeter made his career in finance. In 1922 he began to work for the German Transatlantic Bank, a subsidiary of Deutsche Bank. In 1930 he became the branch inspector for Portugal, Spain and Latin America, and in the same year was introduced to the young Helda Gerdau during a trip to Brazil. They married and had four sons: Germano, Klaus, Jorge and Frederico. In 1946, Johannpeter took the wheel of the Gerdau company and oversaw a critical phase in its expansion.

See history of Gerdau[3]

Climate Commitments

are assuming a goal of reducing our greenhouse gas emissions by 2031, going from 0.93 t CO2e to 0.83 t CO2e. This new level will put Gerdau at a volume of emissions less than half the global average in the steel sector. Emissions are even lower in North America, where all Gerdau locations utilize scrap-based electric arc furnace technology.”

Internationalization of the Gerdau Group

Long before its possibilities of expansion on the Brazilian market were exhausted, Gerdau had established strategies for external expansion, starting at the end of the 1970s. Their fundamental objectives were to conquer the U.S. market. Based on limited international experience managing a mini mill plant in Uruguay for almost a decade, the group first aimed at the North American market for long steel, starting with Canada. Later, after a decade of experience in conditions that were radically different than those existing in Uruguay (the location of its first foreign venture), Gerdau entered the U.S. market. Entry into North America was complemented by other ventures in all of Latin America, from Chile and Argentina to Mexico and the Caribbean. The North American experience, like the Brazilian, demonstrated the strategic necessity to enter new markets such as Europe (with special steels) and Asia (with long steel and final structures of special steel)[4]

Business operations

Gerdau is spread globally across 13 countries with its integrated and semi-integrated steel mills. Apart from steel mills, Gerdau also has downstream processing facilities.

Offices: Gerdau has its major offices at Porto Alegre, São Paulo, Tampa, Whitby, Polanco, Lima, Caracas, Bogota, Jackson and Bangalore.

Brazil Business Division: Gerdau has two Brazil business divisions divided as Mining Americas and Steel Brazil

Special Steel Business Division: Gerdau produces specialty steel especially for the automotive industry through its special steel divisions, Special Steel North America, Special Steel Brazil, and Special Steel India.

Latin America Business Division: Gerdau produces most of the long and flat products at Latin America North, Colombia, Mexico, Sizuca (Venezuela), Latin America South, Argentina, Chile, Peru and Uruguay

Subsidiaries

The following companies are fully or partially owned/operated under Gerdau

See also

References

  1. "Our Profile", Gerdau website, Accessed in July 2022.
  2. 2.0 2.1 Dolan, Kerry A. (October 16, 2000). "Keeping It In The Family". Forbes. Retrieved April 15, 2018.
  3. "History of Gerdau". Steelonthenet.com. Retrieved 2020-01-09.
  4. Lannes, Jose. "The Gerdau Group: The Creation of a Global Competitor". Revista Apuntes. 41 (75): 141. Retrieved 8 April 2015.

Further reading

Werlang, William. A Família de Johannes Heinrich Kaspar Gerdau: Um estudo de caso sobre an industrialização no sul do Brasil Dissertação de Mestrado defendida em 1999. MILA. UFSM

External links

Wikipedia also has an article on ArcelorMittal (ArcelorMittal). This article may use content from the Wikipedia article under the terms of the Creative Commons Attribution-ShareAlike 3.0 Unported License].